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◆ IT Cosmetics · Moisturizer

Comparing Confidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 oz with 5 close alternatives

A peptide and hyaluronic acid cream formulated for mature skin. IT Cosmetics positions this moisturizer as a universal-use treatment for the face, available in a two-ounce jar.

Skin typeMature
UseUniversal
ForFace
Reviews(1,411 reviews)
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 oz

The contenders

Start from what this moisturizer is — the closest alternatives narrow fast. We read 15,731 verified reviews across major retailers, and these are the 5 moisturizers its shoppers weigh it against.

Exuviance Pro-Plump Hydrating Cream
ExuviancePro-Plump Hydrating Cream
(296 reviews)
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
Glow RecipeWatermelon Pink Juice Refillable Oil-Free Face Moisturizer
(3,282 reviews)
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
freshLotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
(2,896 reviews)
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator
CLINIQUEclinique moisture surge trade 100 hour auto replenishing hydrator
(2,408 reviews)
L'Oréal Revitalift Triple Power Anti-Aging Face Moisturizer
L'OréalRevitalift Triple Power Anti-Aging Face Moisturizer
(5,438 reviews)

What buyers judge on

From 15,731 reviews, 8 dimensions dominate the conversation — numbered in the order buyers raise them.

01

Finish on skin (dewy vs matte)

does your skin look dewy or flat by noon
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face MoisturizerThe wet-look finishGlow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
Exuviance Pro-Plump Hydrating CreamGlossy and plumpExuviance Pro-Plump Hydrating Cream
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydratorThe juicy sheenCLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator

Glow Recipe's Watermelon Pink Juice leaves the wettest-looking finish of the group, a bouncy sheen that reads as skin rather than product. Exuviance Pro-Plump lands in the same place, glossy and plump without an oily cast, and CLINIQUE Moisture Surge gives a similar juicy shine on a smaller record. IT Cosmetics Confidence in a Cream, a dense face cream made for mature skin, hasn't drawn enough reports here to place. fresh's Lotus Youth Preserve sits a step down, radiant for most but leaving a faint white cast on a few, and L'Oréal Revitalift has only a couple of brightness notes on file. Buyers who want light bouncing off the skin should reach first for Glow Recipe and Exuviance.

When I applied it I felt exactly how you explained. It's pretty chilly out and my skin can be oily/combo during the cooler times. I love Glow Recipe and when I bought the moisturizer it just didn't give me that plump dewy skin I wanted. It honestly felt really sticky and tacky, though I did try it during the hot times (bought the minis) and it worked a lot better. This is why when I tried it out now I was a bit surprised at the tacky consistency. I will keep it, as in my area the heat is super unbearable humid galore. Honestly, the only product my skin has really felt hydrated and plump was using the Benton Aloe Propolis Soothing Gel. It was really the only one that left my skin so plump all night. I really love this type of review, love this review!on Glow Recipe · YouTube ↗
02

All-day hydration / lasting moisture

does it hold moisture through your whole day
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozStill there at duskfresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydratorComfort all afternoonCLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator
Exuviance Pro-Plump Hydrating CreamHolds through the dayExuviance Pro-Plump Hydrating Cream

The test here is a workday that ends without tightness. fresh's Lotus Youth Preserve passes it most often. IT Cosmetics Confidence in a Cream comes as a dense cream for mature skin, and reviewer talk about how long it holds is still light. CLINIQUE Moisture Surge and Exuviance Pro-Plump keep pace, reviewers describing skin still soft by evening with no need to top up, Glow Recipe's Watermelon Pink Juice reads the same way on a shorter file, and L'Oréal Revitalift's few reports run both ways. Moisture that survives a full workday points to fresh, CLINIQUE and Exuviance as the front three.

03

Absorption speed / sinks in fast

does it disappear into skin or sit on top
Exuviance Pro-Plump Hydrating CreamThe water-jelly oneExuviance Pro-Plump Hydrating Cream
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozGone without tracefresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face MoisturizerWeightless within secondsGlow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer

What decides this field is base texture: Exuviance Pro-Plump reads as a water-jelly that spreads thin, needs almost no rubbing in, and leaves nothing tacky under the fingers. fresh's Lotus Youth Preserve slips away just as cleanly, and Glow Recipe's Watermelon Pink Juice sits weightless within seconds. CLINIQUE Moisture Surge sets a shade slower, with an occasional film left sitting on top. L'Oréal Revitalift draws the mixed notes, quick-melting for most but balling into white flakes for a few. IT Cosmetics' Confidence in a Cream is a rich face cream for mature skin, and reviewer chatter here stays light. If a routine that moves quickly decides it, Exuviance and fresh are the first names to look at.

04

Hydration intensity

does your skin stay dewy or dry out by midday
Exuviance Pro-Plump Hydrating CreamCushion that staysExuviance Pro-Plump Hydrating Cream
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozAll-day moisturefresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face MoisturizerWater-light and thoroughGlow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer

On a winter morning when skin pulls tight after cleansing, Exuviance Pro-Plump is the cream reviewers describe as still cushioning hours later, leaving the face plump rather than coated. fresh's Lotus Youth Preserve holds a comparable record through the day, and Glow Recipe's Watermelon Pink Juice manages it on a water-light base for skin that cannot take weight. CLINIQUE Moisture Surge and L'Oréal Revitalift satisfy most on smaller files, a few wanting a second layer. IT Cosmetics Confidence in a Cream is the outlier since its reformulation, once called generous and now said to leave skin tight and thirsty. If lasting comfort in dry air settles it, Exuviance and fresh are the pair to start with.

05

Non-greasy texture

sinks in without the sticky feeling
Exuviance Pro-Plump Hydrating CreamRich but cleanExuviance Pro-Plump Hydrating Cream
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face MoisturizerNothing left behindGlow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydratorNever turns stickyCLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozLight with caveatsfresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz

Exuviance Pro-Plump feels rich under the fingers yet leaves nothing on them, a bouncy cream that sets down clean instead of settling into a film. Glow Recipe's Watermelon Pink Juice and CLINIQUE Moisture Surge do the same on lighter bases, neither turning sticky in summer heat. fresh's Lotus Youth Preserve is weightless for most, though a run of reviewers say the reformulated version came back greasier. L'Oréal Revitalift runs heavier, cakey and slick on oilier faces even as it suits dry ones, and IT Cosmetics Confidence in a Cream carries that complaint outright, called tacky, slathered on and slow to settle. A finish with no slick left behind makes Exuviance and Glow Recipe worth trying first.

06

Works under makeup

smooth base that won't pill or bunch under foundation
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozThe smooth basefresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydratorMakeup sits flatCLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator

The minutes between moisturizer and foundation decide this one, and fresh's Lotus Youth Preserve owns the deepest record there, described repeatedly as a smooth base that lets foundation glide on without creasing. CLINIQUE Moisture Surge does the same on a smaller file, makeup sitting flat all day with little creasing. Exuviance Pro-Plump and Glow Recipe's Watermelon Pink Juice have shorter but clean records. L'Oréal Revitalift is where it breaks down, rolling and balling under primer until it has to be wiped off, and IT Cosmetics Confidence in a Cream now draws the same complaint, foundation caking where reviewers once used it as their base. Anyone laying foundation straight over moisturizer should look to fresh and CLINIQUE, the obvious picks.

07

Long-term reputation

will you still love it in five years
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face MoisturizerBought again and againGlow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydratorThe long-run stapleCLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator

What separates the durable names is whether the formula stayed put. CLINIQUE Moisture Surge and Glow Recipe's Watermelon Pink Juice both draw long strings of repurchases, reviewers counting years and refills, not weeks. fresh's Lotus Youth Preserve keeps much of that loyalty but has lost some to a recipe change, and L'Oréal Revitalift shows the same pattern, long-standing users set against people who say the new cream feels wrong. Exuviance Pro-Plump has almost no history on file, and IT Cosmetics Confidence in a Cream shows the sharpest turn, long-time buyers of the original now saying they will not repurchase. Shoppers who want a cream still in the cabinet next year should back Glow Recipe and CLINIQUE, the dependable names.

08

Anti-aging

does it actually smooth fine lines and wrinkles
Exuviance Pro-Plump Hydrating CreamThe plumping regularExuviance Pro-Plump Hydrating Cream
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 ozSteady line softenerfresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz

No cream here divides reviewers like L'Oréal Revitalift. Some report softer creases inside a fortnight, others finish a month with nothing changed. Exuviance Pro-Plump and fresh's Lotus Youth Preserve hold a steadier record, both credited with plumper skin and shallower forehead and smile lines after a week or two of nightly use, whereas Glow Recipe's Watermelon Pink Juice and CLINIQUE Moisture Surge have hardly been tested on this front. IT Cosmetics Confidence in a Cream has a similarly short file, one long-term user reporting eased lines in her seventies. Buyers who watch fine lines month to month should make Exuviance and fresh the place to begin.

The scorecard

Every claim above, counted. The full read of all products, dimension by dimension.

Finish on skin (dewy vs matte)All-day hydration / lasting moistureAbsorption speed / sinks in fastHydration intensityNon-greasy textureWorks under makeupLong-term reputationAnti-aging
IT CosmeticsConfidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 ozToo fewToo fewToo few5 good · 20 bad0 good · 30 bad1 good · 11 bad2 good · 19 badToo few
ExuviancePro-Plump Hydrating Cream14 good · 0 bad13 good · 0 bad32 good · 4 bad70 good · 0 bad40 good · 2 bad10 good · 0 badToo few29 good · 2 bad
Glow RecipeWatermelon Pink Juice Refillable Oil-Free Face Moisturizer14 good · 0 badToo few16 good · 0 bad47 good · 1 bad29 good · 2 badToo few15 good · 1 badToo few
freshLotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz11 good · 1 bad14 good · 0 bad25 good · 1 bad62 good · 2 bad43 good · 9 bad36 good · 2 bad9 good · 3 bad22 good · 2 bad
CLINIQUEclinique moisture surge trade 100 hour auto replenishing hydratorToo few13 good · 0 bad10 good · 1 bad38 good · 2 bad20 good · 1 bad15 good · 0 bad15 good · 1 badToo few
L'OréalRevitalift Triple Power Anti-Aging Face MoisturizerToo fewToo few9 good · 3 bad31 good · 0 bad16 good · 9 bad3 good · 10 bad7 good · 5 bad38 good · 15 bad
Levels reflect the Wilson lower bound on the positive share of mentions per dimension. We count mentions; reviews are never republished.

Where to buy

Live prices at the retailers we track.Independent. No affiliate links, no paid placement.

IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 oz
IT Cosmetics
Confidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 oz
Exuviance Pro-Plump Hydrating Cream
Exuviance
Pro-Plump Hydrating Cream
Glow Recipe Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
Glow Recipe
Watermelon Pink Juice Refillable Oil-Free Face Moisturizer
fresh Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
fresh
Lotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
CLINIQUE clinique moisture surge trade 100 hour auto replenishing hydrator
CLINIQUE
clinique moisture surge trade 100 hour auto replenishing hydrator
L'Oréal Revitalift Triple Power Anti-Aging Face Moisturizer
L'Oréal
Revitalift Triple Power Anti-Aging Face Moisturizer

Sources & references

Every read traces back to these sources. Retailer reviews are counted from official product pages (top 100 most useful per retailer) — never republished.

IT CosmeticsConfidence in a Cream Anti-Aging Hydrating Moisturizer - 2.0 oz
1,411 retailer reviews
ExuviancePro-Plump Hydrating Cream
296 retailer reviews
Glow RecipeWatermelon Pink Juice Refillable Oil-Free Face Moisturizer
3,282 retailer reviews
freshLotus Youth Preserve Line & Texture Smoothing Moisturizer - 1.6 oz
2,896 retailer reviews
CLINIQUEclinique moisture surge trade 100 hour auto replenishing hydrator
2,408 retailer reviews
L'OréalRevitalift Triple Power Anti-Aging Face Moisturizer
5,438 retailer reviews

About Besides

Besides helps you decide what to buy by compressing real user experience along the specific dimensions that matter for each product category. Instead of choosing between marketing copy and thousands of unstructured reviews, you get a side-by-side view of how each product actually performs on the attributes you care about.

Every read comes from real reviewer reactions, not our opinion. No single winner: the right pick depends on what matters to you.
Independent. No affiliate links, no paid placement. · Review snapshot: August 2026.